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Whether we want to or not, we must try to understand the Donald Trump phenomenon, as it has completely swept the nation and also fiercely divided it. What is most baffling about it all is Trump’s apparent political invincibility. As he himself said even before he won the presidential election, “I could stand in the middle of 5th Avenue and shoot somebody and I wouldn’t lose voters.” Unfortunately for the American people, this wild-sounding claim appears to be truer than not. It should also motivate us to explore the science underlying such peculiar human behavior, so we can learn from it, and potentially inoculate against it.
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